When it comes to digital marketing, everyone has their own preferences for tools and strategies. At the Computer Guild, there are a few tools that we find to be the most useful when it comes to the online presence for any business. Here is a list of our top five:
#1 – Beaver Builder
Beaver Builder is one of the easiest to use and most compatible website builders on the market today. Not only does it allow designers to maximize their creativity, but it’s also easy enough to understand for even the non-tech savvy to still make edits to their website as needed. Inside Beaver Builder, you will find a massive amount of modules that you can use to build your website like a pro. If you aren’t able to find the modules you are looking to use, chances are they have an add-on that can provide you what you need. For these reasons, it earns the #1 spot on our list.
#2 – Google Ads
Want your name to be seen and drive traffic to your website? Then Google Ads are a must. Google lets you advertise on either their Search network or their Display network. Search ads are a great way to target keywords related to your business or product for those who might already be looking for something similar. Display ads are easier to get seen as they show up with Google partners when people are playing a game on their computer or phone, or in ad space on any number of websites. Whether it be you’re targeting computer users or phone users, Google Ads is a must.
#3 – Yoast SEO
We all know the importance of SEO, and Yoast SEO makes the mystery of the process as simple as 1, 2, 3. Yoast lays out what level of SEO any given page on your website is at in a red, orange, green rating system. Not only that, but it lays out the best practices, how to accomplish them, and why they are important for boosting SEO. The seamless integration with Wordpess makes it easy to boost your website’s SEO rankings and will help produce results quickly.
#4 – Yext
Yext allows you to manage your entire online presence from one place. Whether it’s your business posting on Google, your hours on Facebook, or your Yelp description, all of that and more can be managed from the Yext dashboard. Yext will do all of the hard work for you when it comes to getting information about your business out there for consumers. All you have to do is fill in your information and let Yext handle the rest.
#5 – Mailchimp
Mailchimp is perhaps the most user-friendly Mass Email Sending option out there. With an easy to use interface that has your Emails look like they were done by a professional designer, your email blasts will have never looked better if you use Mailchimp. Not to mention its easy to manage subscriber base, and front-facing analytics, Mailchimp is email blasting made easy and more importantly, effective. Drive leads, inform customers of your product, or increase traffic all from a simple email tool.